Search Engine Optimization (SEO) Agency Services | Ottaway Digital

Search Engine Optimization

What Do Our Clients Say?

These guys are the REAL DEAL! They rebuilt my website and it went from an average website to looking super professional and modern. And the way they work with their customers and include them in all decisions made was beyond my expectations. The whole team is extremely knowledgeable in all things digital and SEO and the guys I worked with were always available, day and night, and would instantly take care of any issues I may have had. They took care of all my SEO needs and brought many customers to my website. Again they are the real deal! I highly recommend Ottaway digital for all your digital needs. Thank you guys!

Karim Benjamin

Owner of OMG Oils

Bob Ottaway and his team are fantastic. They designed my new website and I purchased the SEO package. I already had a very well established company with lots of successful marketing but they were able to take my online presence to the next level. I am VERY picky and I had high expectations and many requirements going into this project and Ottaway was able to meet all of my goals. Not only that, but they did so in a very professional and timely manner.

Robert Strunks

RMS Drill

Great people, great service, great product!

Julie Wagester

Naturopathic Institute

Search Engine Optimization (SEO) Agency Services

Search engine optimization (SEO) is a highly-regarded service that digital marketing agencies offer to help businesses improve their online visibility. Through a combination of content strategies, technical optimizations, social media, and link-building efforts, SEO enhances a website’s ability to rank higher on search engines such as Google. As more people rely on search engines to find specific products and services, having a well-optimized site is essential for companies looking to grow in a competitive marketplace within their industry. Effective SEO not only increases search rankings but also drives organic traffic, improves user experience, and generates valuable leads.

At Ottaway Digital, we take a data-driven approach to SEO, ensuring that every strategy we implement delivers measurable results. Our team focuses on optimizing websites primarily for Google’s search rankings while also enhancing user engagement, brand credibility, and lead generation. By leveraging industry-leading tools, in-depth keyword research, and ethical link-building practices, we craft SEO strategies that drive long-term success. Whether it’s increasing website visibility, improving conversion rates, or refining on-page content, our tailored SEO solutions help businesses achieve continuous growth in an ever-evolving digital landscape.

Search Engine Optimization (SEO) Agency Services FAQ

Our Search Engine Optimization (SEO) Services

  • On-Page Optimization

    We offer on-page SEO services to enhance website content, utilizing strategies such as keyword integration, meta tag and description refinement, and technical elements.

  • Technical SEO

    We offer technical SEO solutions to identify and resolve backend issues like site speed, mobile usability, and crawl errors to improve website performance.

  • Keyword Research & Content Strategy

    Our keyword research and content strategies methods ensure high-value search terms are implemented throughout your business's website. We also have techniques to spy on competitors and gain insight from their top keywords.

  • SEO Tracking & Performance Reporting

    At Ottaway Digital, we utilize custom-built reporting dashboards and advanced analytics tools to provide clear, transparent insights into your SEO performance.

What Search Engine Optimization (SEO) Services Do Agencies Offer?

Search Engine Optimization (SEO) agencies provide a range of services designed to increase a website’s visibility and performance in search engine results. These services typically include:

  • Technical SEO: Optimizing website structure, speed, and indexing to improve search engine crawlability. The faster important pages of your website load, the better experience users have, leading to higher conversion rates. 
  • On-Page SEO: “This means optimizing the content your audience will see (what’s actually on the page) as well as what search engines will see (the code),” Search Engine Land explains, “The goal is always to publish helpful, high-quality content. You can do this through a combination of understanding your audience’s wants and needs, data, and Google’s guidance.” This includes refining important elements such as meta tags and descriptions and integrating relevant keywords for better rankings.
  • Off-Page SEO: The process of building website domain authority through ethical link-building strategies and outreach efforts. Link building, as a concept, refers to acquiring high-quality links from other reputable websites, ensuring a page on their site links back to yours.
  • Local SEO: Optimizing Google Business Profile (GBP) listings and location-based search results.
  • E-commerce SEO: If your business runs an online store, optimizing elements of your ecommerce website, such as refining product pages and categories, play a role in increasing traffic and conversions.
  • SEO Audits & Competitor Analysis: An SEO strategy staple for identifying areas for improvement and evaluating market competition.

At Ottaway Digital, our SEO services are curated to meet the unique needs of each business. Our main SEO Services include:

  • Targeted keyword research to drive high-intent traffic.
  • Ongoing technical optimizations to ensure a seamless user experience.
  • Customized content creation strategies that enhance search visibility.
  • Comprehensive website audits to identify technical strengths and weaknesses.
  • Transparent tracking and reporting to evaluate campaign effectiveness and ROI.

“Our SEO services go beyond just ranking higher on Google—we focus on driving real business growth and long-term success,” notes our President, Bob Ottaway.

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What Specific SEO Strategies Do Digital Marketing Companies Use to Improve Search Rankings and Website Traffic?

Digital Marketing companies with SEO services employ various strategies to improve search rankings and website traffic, including:

  • Keyword Research & Optimization: Identifying relevant search terms and integrating them naturally into content.
  • Technical Enhancements: Improving site speed, mobile responsiveness, and structured data markup.
  • Content Creation & Blogging: Developing high-quality, engaging, and informative content, including blogs. More often than not, “SEO-friendly blog posts can increase your website’s visibility in search engine results pages (SERPs). And drive qualified traffic to your website,” says SEMRush.
  • Internal Linking & Navigation Improvements: Enhancing site structure to improve user experience and engagement. 
  • Backlink Acquisition: Gaining authoritative inbound links from other trustworthy sites to strengthen domain authority.

Ottaway Digital implements data-driven SEO strategies to maximize results, including:

  • Deep keyword research based on search trends and competitor insights.
  • Strategic content development that aligns with industry best practices.
  • Ongoing technical improvements for enhanced site performance.
  • Ethical link-building tactics that comply with search engine guidelines.
  • Continuous monitoring and refinement to adapt to algorithm updates.

“Employing effective SEO strategies means focusing on delivering the right content to the right audience while regularly optimizing every aspect of a client’s website to generate valuable sales leads and maximize search visibility,” stresses our President, Bob Ottaway.

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How Do Agencies Measure the Success of an SEO Campaign?

To best measure the success of an SEO campaign, agencies track key performance indicators (KPIs) such as:

  • Organic Traffic Growth: Monitoring organic website visits from search engines like Google and Bing. Software like Google Analytics is useful for tracking organic traffic volume from users over time.
  • Keyword Rankings: Tracking improvements in search ranking positions for highly targeted keywords. (i.e., a company’s website showing up on page 1 for a specific keyword after continuously appearing on page 5 before the SEO campaign started). “Tools like SEMrush, Ahrefs, and Moz can help you monitor keyword positions, identify opportunities for improvement, and track your progress over time.” Ahsan Hafeez recommends in a LinkedIn article.
  • Click-Through Rate (CTR): Analyzing how often search impressions lead to clicks. The higher the click-through rate (CTR), the larger the ratio of website clicks based on total impressions on search engines like Google.
  • Bounce Rate & Engagement Metrics: Evaluating user interaction with website content. The more time the user spends on the website, the higher the engagement rate. 
  • Conversion Rate: Probably one of the most important KPI metrics. This KPI measures leads, sales, and other desired actions from organic traffic. 

Ottaway Digital provides clear, measurable results through:

  • Custom reporting dashboards with real-time analytics.
  • Regular performance reviews to assess SEO progress.
  • Data-driven recommendations for ongoing strategy improvements.
  • Goal-oriented tracking focused on lead generation and revenue growth.

“KPIs metrics such as user traffic, engagement, and conversions all play a role in ensuring our SEO strategies are effective and deliver real, measurable results,” our President, Bob Ottaway, adds. Check out our case studies page to learn more about how we’ve been able to use SEO to enhance our client’s websites.

SEO for marketing optimization and internet browser positive quality assessment vector illustration.

Do SEO Companies Have Experience Working With Businesses from Different Industries?

Reputable SEO agencies have experience working with businesses from diverse industries, including:

  • E-commerce: Refining product page content and categories for increased visibility.
  • Home Services: Driving leads for contractors, movers, and service providers. According to TheMover.co.uk, “To achieve a desired confidence and authority level, digital marketing agencies with experience in helping the moving industry must focus on three fundamental aspects of an SEO plan: site code and structure, On-site content, and Off-site factors and reviews.”
  • Healthcare: Implementing SEO strategies for medical practices and health-related informative searches.
  • Legal Services: Enhancing local search presence for law firms and other legal agencies. 
  • B2B & SaaS: Developing curated content and SEO strategies for tech companies and services.

Ottaway Digital has successfully implemented SEO strategies for a variety of industries, including:

  • Local and national moving companies.
  • Home improvement and service-based businesses as roofers and contractors.
  • Professional firms such as legal, finance, and healthcare providers.
  • E-commerce brands looking to scale online sales.
  • SaaS companies focused on lead generation and subscriptions.

“Since 1999, we’ve been able to help businesses across a wide range of industries in achieving meaningful online growth through tailored, SEO strategies,” reiterates our President, Bob Ottaway.

What Tools and Software Do Digital Marketing Agencies Use for SEO Research, Tracking, and Reporting?

SEO agencies rely on various tools and software to analyze and optimize websites, including:

  • Google Analytics (GA4) & Google Search Console (GSC): Google platforms are highly recommended for tracking traffic, search queries, and performance issues.
  • SEMrush & Ahrefs: Conducting keyword research and competitor analysis. “SEMRush includes a great keyword research tool and recent upgrades, such as adding search intent for each keyword,” seoforjournalism.com reports. Meanwhile, Ahrefs is best known for “analyzing your site’s technical health, monitoring your backlink profile, tracking keywords, and building up content ideas.”
  • Screaming Frog: Performing in-depth technical SEO audits, identifying issues such as old, broken links, missing metadata, and duplicate content to optimize website performance.
  • Microsoft Clarity: A user behavior analytics tool that provides heatmaps and user session recordings, helping SEO professionals understand how visitors interact with a website and identify areas for improvement in user experience and engagement.

At Ottaway Digital, we utilize an array of advanced SEO tools to drive campaign success, including:

  • Industry-leading platforms such as SEMrush, Ahrefs, and InLinks for comprehensive keyword research and content analysis.
  • Custom-built reporting dashboards with metrics straight from Google Analytics to provide transparent data insights.
  • Microsoft Clarity for user behavior tracking, providing heatmaps and user session recordings to optimize website engagement and user experience.
  • Utilizing call and lead tracking tools like WhatConverts to ensure businesses can accurately measure the impact of their SEO efforts and marketing campaigns.

“We use industry-leading tools to provide data-driven insights and generate measurable results for each of our client’s businesses,” affirms our President, Bob Ottaway.

How Do SEO Agencies Approach Link Building, and Do They Follow Google's Search Ranking Guidelines?

SEO agencies follow ethical link-building strategies to enhance a website’s authority, including:

  • Guest Blogging: Publishing content on reputable sites.
  • Local Citations: Ensuring business listings are accurate and consistent.
  • Broken Link Building: Replacing outdated links with relevant resources. “Agencies must do this consistently to ensure they’re keeping your backlinks fresh and directed to your site,” says seoforjournalism.com. 
  • Content Outreach: Earning links through valuable and shareable content. 

Ottaway Digital adheres to Google’s best practices for link building:

  • Focus on acquiring high-quality, relevant backlinks.
  • Build relationships with authoritative industry websites.
  • Implement natural link acquisition strategies that comply with search engine guidelines.
  • Conduct regular backlink audits to maintain a healthy link profile.

“We pride ourselves in following Google’s Search Ranking Guidelines, especially in regards to our link-building strategy, as it is one of the most difficult elements to capitalize on within an SEO campaign,” tells our President, Bob Ottaway.

What Are Digital Marketing Company's Pricing Structures for SEO Services?

Generally, “SEO costs usually range from $250 to $10,000 per month, with most businesses (63%) spending between $500 and $5,000,” suggests Ahrefs. However, this varies based on the agency’s scope of services and clients’ needs. More often than not, SEO pricing options may be based on:

  • Monthly Retainers: For ongoing SEO management, often with a fixed monthly fee.
  • Project-Based Pricing: For one-time SEO projects such as conducting one-off site audits or website content optimizations.
  • Hourly Consulting: Advisory services for businesses needing general SEO guidance.
  • Performance-Based Pricing: Fees tied to achievable results, such as increased rankings or traffic.

While costs often vary, at Ottaway Digital, we are dedicated to providing customized pricing plans tailored to each client’s needs. This includes:

  • Transparent pricing with no hidden fees.
  • Scalable solutions for businesses of all different sizes.
  • Dedicated account management to ensure maximum ROI.

“Our SEO pricing structure begins at $1500/mo and is designed to be flexible, ensuring businesses of all sizes get a strategy that meets their goals and budget,” emphasizes our President, Bob Ottaway. To better understand our SEO service rates, request your free, no-obligation consultation today by calling (248) 637-4600 or filling out our online contact form.

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