THEY’RE NOT JUST BUYING FROM ANY BUSINESS. THEY ARE BUYING FROM YOU.
Why aren’t you getting leads from your website? Why is your traffic so low? Why do visitors pass your site by? We get asked those questions almost every day. Here’s why:
- CUT AND PASTE: You’ve seen them. Websites that look like every other website. Nothing looks customized, leading your future customers to wonder, is your company even real? This is especially true for unrecognized brands.
- IT LOOKS LIKE IT’S FROM A TEMPLATE EVERYBODY ELSE USES: Animated numbers. Pictures zooming in.
- NOTHING IS PERSONAL: Every picture on the website is a stock image. Google has publicly stated that stock photos will not help your website’s ranking.
- WHAT ABOUT YOU? Your website visitors and your future customers want to buy from you. They need to know what you stand for.
- SHOW OFF WHO YOU ARE: Tell them about your company and how you do business.
- USE LOTS OF PHOTOS OF YOUR BUSINESS: It’s so easy nowadays with just a cell phone in landscape mode. The cameras on these phones are more than adequate to provide the resolution your web designer needs.
- MOST IMPORTANTLY, TELL THEM ABOUT YOU: That’s right. Your photo. Your history. The history of your business. We know you don’t like to do this, and you feel it invades your privacy, but it is really necessary.
- WHY? Trust. Your prospects want to get some sort of feeling of trust before they contact you. If you don’t provide that sense of trust, a competitor surely will.
The Google folks call all this “E-E-A-T.” They reward websites that provide content that highlight: E-Experience. E-Expertise. A-Authority. T-Trustworthiness. Google has the data and resources to know what visitors to a website are looking for. Heed their guidelines and win.
Onward & Upward!
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