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Sales Leads

NO ONLINE SALES LEADS SHORT-CUTS

Posted on August 1, 2023 by Bob Ottaway

We’re all looking for a shortcut. We’re all looking for an advantage. Up till now, there seemed to be some tricks or “hacks” in IT jargon. Those days are over, thanks to Google’s computer scientists. They’ve done an amazing...

Digital Marketing

GOOGLE WEBSITE RANKING PALOOZA

Posted on July 11, 2023 by Bob Ottaway

As we discussed two weeks ago, website rankings are in flux. It’s one thing for sites that are breaking the rules, or keyword stuffing or worse, but Google is now devaluing websites that, up till now, have performed very...

Digital Marketing

7 Benefits of White Label SEO

Posted on June 29, 2023 by Bob Ottaway

In today’s competitive digital landscape, businesses constantly seek effective strategies to improve their online presence and boost their visibility. One such strategy that has gained significant popularity is White Label SEO. White Label SEO has many benefits for agencies,...

Digital Marketing

WEBSITE LEADS SINKING? HERE’S WHY.

Posted on June 27, 2023 by Bob Ottaway

You are not alone! Google has been busy with updates over the past 5-6 months that have rocked many websites. Why? The “Helpful Content” update. It didn’t roll out all at one time, it has been in phases over...

Digital Marketing

NEED MORE LEADS? GOOGLE WITH AI

Posted on June 13, 2023 by Bob Ottaway

AI is the buzz, but Google Ads actually uses it. If your business is dependent on leads, now you can buy Conversions…not just Clicks. The process of setting up the campaigns is more tedious and time-consuming, but it’s worth...

SEO Facts

50%-65% OF SEARCHES ARE ZERO CLICK

Posted on May 23, 2023 by Bob Ottaway

“Zero-click searches may mean that users’ queries are resolved right on the results page.” Search Engine Land, George Nguyen, 03/22/21. As Google adds more and more features to its Search Engine Results Pages (SERP) your website’s listing gets pushed...

SEO News

The Impact of Artificial Intelligence on SEO

Posted on May 22, 2023 by Bob Ottaway

In case you haven’t noticed, the buzz around Artificial Intelligence (AI) is at an all-time high. OpenAI’s launch of ChatGPT has lit a fire under some of the internet power companies like Google and Microsoft, who are rushing to...

Digital Marketing

“NOW HIRING” SIGNS EVERYWHERE

Posted on April 17, 2023 by Bob Ottaway

We’ve been dealing with this for years now, but why does it still persist? Finding staff, sales associates, stock room, and warehouse employees has been a full-time job. Here’s the back story, which you may have already guessed, but...

SEO Facts

VIDEOS VIDEOS AND MORE VIDEOS

Posted on March 21, 2023 by Bob Ottaway

Video Marketing is the use of videos to promote or market your business. This form of marketing is exploding and should be made a part of your marketing mix. Here’s why: 31% of marketers add Video to improve SEO,...

SEO Facts

GOOGLE CONTINUOUS SCROLLING MEANS MORE TRAFFIC

Posted on February 22, 2023 by Bob Ottaway

We’ve heard forever that more than 90% of prospects searching never search beyond the first page. Well, maybe that’s going to change as Google has implemented “Continuous Scrolling” on Desktop. What is it, and what does it mean to...

NO ONLINE SALES LEADS SHORT-CUTS

GOOGLE WEBSITE RANKING PALOOZA

7 Benefits of White Label SEO

WEBSITE LEADS SINKING? HERE’S WHY.

NEED MORE LEADS? GOOGLE WITH AI

50%-65% OF SEARCHES ARE ZERO CLICK

The Impact of Artificial Intelligence on SEO

“NOW HIRING” SIGNS EVERYWHERE

VIDEOS VIDEOS AND MORE VIDEOS

GOOGLE CONTINUOUS SCROLLING MEANS MORE TRAFFIC

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