NEED LEADS TODAY? GOOGLE ADWORDS   It’s December, and you’re on the hunt for sales leads. We know that from all the phone calls we receive. We’re getting questions about other search engines like TikTok, Perplexity, Anthropic, ChatGPT Search...

ARE YOU A FARMER OR A HUNTER? As much as we’d like to see the cost of money ratchet down every time the Fed reduces its prime rate, it is not happening. The economy by government reports remains strong....

INTEREST RATES STATIC— WHAT TO DO   Wall Street bankers believed the lowering of the prime rate would substantially reduce borrowing costs. It hasn’t because the US economy remains strong and most financing packages are resold at the prevailing...

GOOGLE LEAKS PROVIDE GUIDANCE   You may be asking yourself, “Why all of the concentration on Google?” It’s a fair question, and here’s why: YOUR SALES VOLUME: Businesses like yours hire us to make them money, plain and simple....

TRUST. TRUST. TRUST What if we told you that you need a person in charge of trust and safety at your business? You’d probably laugh. But Google Search has one in Laurie Richardson, and it’s an important position, and...

TUG OF WAR Our primary, overarching job is to get you more sales leads. That’s what a sales lead generation company like Ottaway Digital is hired to do. Then why is it so hard? GOOGLE HAS 95% OF ALL...

GET READY FOR MORE BIZ We wanted to postpone this week’s newsletter until we saw how many basis points the Federal Reserve was going to lower the Fed Funds Rate yesterday, which directly relates to what people pay for...

Why does Google have so many rules? SPAM! That’s right. Spam. According to Cathy Edwards, head of User Trust for Search: “Spam is one of the biggest problems that we face… As an example, 40% of pages that we...

TIME TO DUST OFF YOUR WEBSITE It seems like an absolute given that we get interest and mortgage relief by September 18. All businesses sensitive to these rates will benefit shortly, if not immediately. This means your “storefront” that...