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Podcasts, Video and Influencer Culture: 12 Vital New Media Marketing Tips

Posted on March 8, 2018 by Bob Ottaway

New media is changing the landscape of online marketing. Video holds increasing influence over content marketing and the attention of prospects on the web. If you let new media marketing strategies leave your business behind, it gets more complicated...

Digital Marketing

Three Vital Explainer Video Marketing Tips

Posted on January 16, 2018 by Bob Ottaway

Why Explainer Video Marketing Is The Best New Content Strategy We love numbers. Did you know pages that use explainer video are 53 times more likely to end up on page one of Google? Today’s video blog discusses why...

Digital Marketing

Notebook, phone, coffee and desk in business setting

The Five Most Important 2018 SEO Trends You Need To Know

Posted on January 16, 2018 by Bob Ottaway

SEO Trends For 2018 Some businesses are content to build a website and forget about it. That’s not a smart practice, and don’t expect to make money if that is your strategy. The odds are stacked against you. It’s...

SEO Basics

5 Reasons to Invest in SEO for Small Businesses

Posted on January 11, 2018 by Bob Ottaway

Search Engine Optimization, SEO for short, has been a term thrown around for about 10 years now. As an entrepreneur, you may have heard of SEO and considered whether it’s worth the time and money. You might be wondering...

Digital Marketing

What’s the Big Deal with Explainer Videos?

Posted on December 27, 2017 by Bob Ottaway

In 2018, video is expected to make up over 75% of all internet traffic worldwide. How’s that for a big deal? If a clear majority of content consumed online will be video, wouldn’t you want to get in on...

Digital Marketing

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How to Build Consumer Trust with Explainer Videos

Posted on December 19, 2017 by Bob Ottaway

How to Build Consumer Trust with Explainer Videos If you want to show how your company can solve a consumer problem, for example, how your moving company specializes in apartment moves with long stairwells or how your coffee-roasting company...

Digital Marketing

Is Blogging Still Important?

Posted on December 15, 2017 by Bob Ottaway

It’s coming up on the new year, and it’s time to think about resolutions and goals for 2018. Perhaps you’ve been thinking about getting more exercise or always bringing your reusable bags to the grocery store. Maybe you’ve been...

Digital Marketing

Web Video – The Important Tool for Your Digital Marketing

Posted on December 7, 2017 by Bob Ottaway

We’ve got some news. Some of you might not be surprised, but by 2021, virtually all digital media consumed on the internet will be video. According to numbers from Cisco, video will make up 81% percent of all content...

Digital Marketing

Don’t Believe Google! Changing Google Search Location With Unbiased Search

Posted on October 4, 2017 by Bob Ottaway

How to Localize Your Search Anywhere and Get Unbiased Search Results There are myriad reasons why you might want to know what localized search results are showing for a specific city: if you’re an SEO professional, you’ll need to...

SEO Basics

What Is Local SEO Website Marketing?

Posted on September 11, 2017 by Bob Ottaway

If you’re a retailer, you are probably familiar with the dictum that 90% of your customers are within five miles of your location. That’s been true for years and it still holds true today unless your business model is...

Podcasts, Video and Influencer Culture: 12 Vital New Media Marketing Tips

Three Vital Explainer Video Marketing Tips

The Five Most Important 2018 SEO Trends You Need To Know

5 Reasons to Invest in SEO for Small Businesses

What’s the Big Deal with Explainer Videos?

How to Build Consumer Trust with Explainer Videos

Is Blogging Still Important?

Web Video – The Important Tool for Your Digital Marketing

Don’t Believe Google! Changing Google Search Location With Unbiased Search

What Is Local SEO Website Marketing?

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