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SEO Facts

Site Problem? Google Core Update

Posted on December 14, 2020 by Bob Ottaway

Google began a new core update on December 3rd. These updates take about two weeks to roll out. All SEO research companies agree it was a big update. Bigger than May 2020. If your site lost page rank, here...

Sales Leads

Sales Leads Begin with “Thumb-Stopping”

Posted on December 1, 2020 by Bob Ottaway

Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.” Thumb-stopping: Online content that captures someone’s attention enough to stop them from scrolling. Source: New York Times, page B1, 12/01/20. Ways to...

Sales Leads

Site Speed

Posted on November 9, 2020 by Bob Ottaway

If you have been reading our Sales Leads newsletter the past few weeks you know that the new metrics based on Web Core Vitals kick in sometime in 2021. That’s only seven weeks away. Are you ready? Let’s hit...

Digital Marketing

Page Experience

Posted on October 12, 2020 by Bob Ottaway

How “Page Experience Signals” will now affect your site’s Google PageRank in 2021. The following is from Google: The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these...

SEO Basics

Google Ranking Factor: Cumulative Layout Shift

Posted on September 30, 2020 by Bob Ottaway

The third Google Web Core Vital and the final in this series of new Key Performance Indicators that Google will be measuring in partially determining your site’s PageRank. WHAT: Three new “web core vitals.” This third one is called...

Digital Marketing

On-Page SEO

Posted on September 28, 2020 by Bob Ottaway

On-Page SEO What is on-page SEO? – On-page SEO is the process of optimizing web pages to help them rank higher on search engines like Google and Bing. The end goal? To help increase the flow of organic traffic...

SEO Facts

Google Ranking Factor: Part Two

Posted on September 21, 2020 by Bob Ottaway

In a rare pre-announcement Google has stated that site design will make a difference in getting to Page One: WHAT: #2 in Google’s three “web core vitals”: First Input Delay (FID). This measures responsiveness and quantifies the experience users feel...

SEO Facts

IMPORTANT NEW GOOGLE RANKING FACTOR: DESIGN

Posted on September 14, 2020 by Bob Ottaway

In a rare pre-announcement Google has stated that site design will make a difference in getting to Page One. WHAT: Three new “web vitals.” First one is: Largest Content Paint (LCP). This is measuring how long it takes the...

SEO Facts

WHY DID TIGER WOODS STUDY SEO?

Posted on July 27, 2020 by Bob Ottaway

ANSWER: To get his ranking up! How about you? How about your site? As we head into the busy fall selling season, not to mention holiday sales beginning in August online, how are you going to get sales...

SEO Facts

STOCK PHOTOGRAPHY: No Harm. No Help.

Posted on July 20, 2020 by Bob Ottaway

QUESTION: Does stock photography hurt your page rank? No. Since the goal of your SEO strategy should be to get your company’s website to Positions 1-5 on Google for as many keyword searches as possible, it is important to...

Site Problem? Google Core Update

Sales Leads Begin with “Thumb-Stopping”

Site Speed

Page Experience

Google Ranking Factor: Cumulative Layout Shift

On-Page SEO

Google Ranking Factor: Part Two

IMPORTANT NEW GOOGLE RANKING FACTOR: DESIGN

WHY DID TIGER WOODS STUDY SEO?

STOCK PHOTOGRAPHY: No Harm. No Help.

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