Digital Marketing
On-Page SEO
On-Page SEO What is on-page SEO? – On-page SEO is the process of optimizing web pages to help them rank higher on search engines like Google and Bing. The end goal? To help increase the flow of organic traffic...
SEO Facts
Google Ranking Factor: Part Two
In a rare pre-announcement Google has stated that site design will make a difference in getting to Page One: WHAT: #2 in Google’s three “web core vitals”: First Input Delay (FID). This measures responsiveness and quantifies the experience users feel...
SEO Facts
IMPORTANT NEW GOOGLE RANKING FACTOR: DESIGN
In a rare pre-announcement Google has stated that site design will make a difference in getting to Page One. WHAT: Three new “web vitals.” First one is: Largest Content Paint (LCP). This is measuring how long it takes the...
SEO Facts
WHY DID TIGER WOODS STUDY SEO?
ANSWER: To get his ranking up! How about you? How about your site? As we head into the busy fall selling season, not to mention holiday sales beginning in August online, how are you going to get sales...
SEO Facts
STOCK PHOTOGRAPHY: No Harm. No Help.
QUESTION: Does stock photography hurt your page rank? No. Since the goal of your SEO strategy should be to get your company’s website to Positions 1-5 on Google for as many keyword searches as possible, it is important to...
Digital Marketing
CONTENT MARKETING IN DETROIT (Updated 2021)
If your Detroit business chooses to invest in content marketing, you’re choosing to actively take a role in getting to know your audience better, which allows you to potentially convert more leads and increase your brand awareness. You must...
SEO Facts
WEBSITE NOT GETTING LEADS?
The answers to your website’s sales performance are in the data from Google Analytics (GA). Download and install if it’s not there already–it’s free! Review it at least monthly and check the following important Key Performance Indicators (KPIs): CONTENT....
SEO Facts
ADWORDS CLICK-THRU RATES 2-3%
Let’s debunk AdWords results in this update. Executive Summary: The goal is sales leads for your business. How do you get them? ADWORDS CLICK-THRU RATES (CTR): There are three AdWords ads at the top of the page. The first...
SEO Facts
SITE DROP? GOOGLE MAY UPDATE
Google made another “core” update beginning May 4th. Google gave no information about the objectives of this update which is generally the case. What we can tell you based on our SEO research: E.A.T. STILL MATTERS: We have...
SEO Facts
REOPEN WITH DIGITAL ADS
As the quarantines are lifted, you will want to reconnect with your customers. If you have been advertising during the lockdowns, that puts you ahead of the game, but it may not. Now is the time to get the...
