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SEO Facts

WEBSITE NOT GETTING LEADS?

Posted on June 29, 2020 by Bob Ottaway

The answers to your website’s sales performance are in the data from Google Analytics (GA). Download and install if it’s not there already–it’s free! Review it at least monthly and check the following important Key Performance Indicators (KPIs): CONTENT....

SEO Facts

ADWORDS CLICK-THRU RATES 2-3%

Posted on June 16, 2020 by Bob Ottaway

Let’s debunk AdWords results in this update. Executive Summary: The goal is sales leads for your business. How do you get them? ADWORDS CLICK-THRU RATES (CTR): There are three AdWords ads at the top of the page. The first...

SEO Facts

SITE DROP? GOOGLE MAY UPDATE

Posted on June 1, 2020 by Bob Ottaway

Google made another “core” update beginning May 4th. Google gave no information about the objectives of this update which is generally the case. What we can tell you based on our SEO research: E.A.T. STILL MATTERS: We have...

SEO Facts

REOPEN WITH DIGITAL ADS

Posted on May 18, 2020 by Bob Ottaway

As the quarantines are lifted, you will want to reconnect with your customers. If you have been advertising during the lockdowns, that puts you ahead of the game, but it may not. Now is the time to get the...

Mass Media News

Image by iXimus from Pixabay

POLITICS ASIDE…COVID FATALITY RATE ONLY 1.8% IN U.S. FOR PATIENTS UNDER 65 WITH NO PRE-EXISTING CONDITIONS

Posted on April 29, 2020 by Bob Ottaway

Lives matter, so providing biased information would be completely irresponsible. We would never do that. There is much debate about reopening the economy and, unfortunately, it has taken on a political tone. We just want what’s best for all...

SEO Facts

Image by Chetan Kotadiya from Pixabay

ON SALE: GOOGLE & FACEBOOK ADS

Posted on April 20, 2020 by Bob Ottaway

Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs. What does this mean for your company’s sales? In brief: GUTS: It takes guts to advertise...

Digital Marketing

by Yelp Inc. from Flickr Commons

YELP YELPS. GOOGLE SUSPENDS.

Posted on April 13, 2020 by Bob Ottaway

Yelp announces layoffs and furloughs last week as their advertising sales tank. 2,100 employees are effected. This a result of coronavirus and their main advertiser category, restaurants, cancelling their ads. In addition, Google has announced the suspension of all...

SEO News

STATE OF SEO IN DETROIT (UPDATED 2020)

Posted on December 30, 2019 by Bob Ottaway

Search Engine Optimization of websites has been around since the mid-2000s. If you’re just hearing about it, it is either because you’ve tried to ignore it, your site has not been performing up to your expectations or you just...

SEO Basics

10 Extremely Toxic SEO Bad Practices That You Should Ditch Today

Posted on June 27, 2019 by Bob Ottaway

SEO is integral to your business success, and there are a lot of ethical ways to go about building your website traffic. However, there are a few legacy SEO bad practices lingering out there that you should avoid. Link...

WEBSITE NOT GETTING LEADS?

ADWORDS CLICK-THRU RATES 2-3%

SITE DROP? GOOGLE MAY UPDATE

REOPEN WITH DIGITAL ADS

POLITICS ASIDE…COVID FATALITY RATE ONLY 1.8% IN U.S. FOR PATIENTS UNDER 65 WITH NO PRE-EXISTING CONDITIONS

ON SALE: GOOGLE & FACEBOOK ADS

YELP YELPS. GOOGLE SUSPENDS.

STATE OF SEO IN DETROIT (UPDATED 2020)

10 Extremely Toxic SEO Bad Practices That You Should Ditch Today

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