Bob Ottaway

We all know that keeping the cost of a sales lead as low as possible is your goal. But is it realistic? Should your company be budgeting more? Here’s our take on it:    LEAD COSTS VARY BY INDUSTRY:...

Google Inc. certainly needs no sales endorsements. They are the biggest ad medium by far and they continue to grow. However, it is our job to tell you if we see a way for you to get more leads…and...

You may be among the millions of people who own an Amazon Alexa, a Google Assistant or other “smart speaker”. I say millions because Amazon sold 65 million Echo Assistants in 2021 alone and Google has sold over 52...

As you may know, Google is facing severe pressure in Congress as well as the EU about alleged anti-competitive practices.  As part of the proposed solution, it faces the prospect of spinning off its ad business to a third...

If you’re a small retailer, you’re probably getting buffeted by the winds of change. So not only do you need to keep your eyes on the local competition who are in the same boat as you are, but you...