Bob Ottaway

“Zero-click searches may mean that users’ queries are resolved right on the results page.”  Search Engine Land, George Nguyen, 03/22/21.  As Google adds more and more features to its Search Engine Results Pages (SERP) your website’s listing gets pushed...

Video Marketing is the use of videos to promote or market your business.  This form of marketing is exploding and should be made a part of your marketing mix.  Here’s why: 31% of marketers add Video to improve SEO,...

We’ve heard forever that more than 90% of prospects searching never search beyond the first page.  Well, maybe that’s going to change as Google has implemented “Continuous Scrolling” on Desktop.  What is it, and what does it mean to...

 The “New Normal”. Don’t you hate that? We keep hearing it now more and more frequently, but maybe it’s really true now. Here’s why: HOUSING AFFORDABILITY: While prices and rates are coming down, it is not enough to change...

Who said they’re not in the Holiday mood in Palo Alto?  Just after we began explaining E-A-T to you in our newsletter last week, Google goes and changes it!  You see why SEO never stops…because Google never stops!  Here’s...

This is our third article in a series of three on killing website leads.  We have already covered:  Stale Google Customer Reviews and Weak Content.  This week: LEADS KILLER PART 3:  Unoptimized Google Business Profile CLAIM IT:  Your business...

As we said last week, when you work on optimizing as many business websites as we do, you begin to see some patterns.  Among these patterns is what companies are doing to diminish the performance of their website in...