Bob Ottaway

Video Marketing is the use of videos to promote or market your business.  This form of marketing is exploding and should be made a part of your marketing mix.  Here’s why: 31% of marketers add Video to improve SEO,...

We’ve heard forever that more than 90% of prospects searching never search beyond the first page.  Well, maybe that’s going to change as Google has implemented “Continuous Scrolling” on Desktop.  What is it, and what does it mean to...

 The “New Normal”. Don’t you hate that? We keep hearing it now more and more frequently, but maybe it’s really true now. Here’s why: HOUSING AFFORDABILITY: While prices and rates are coming down, it is not enough to change...

Who said they’re not in the Holiday mood in Palo Alto?  Just after we began explaining E-A-T to you in our newsletter last week, Google goes and changes it!  You see why SEO never stops…because Google never stops!  Here’s...

This is our third article in a series of three on killing website leads.  We have already covered:  Stale Google Customer Reviews and Weak Content.  This week: LEADS KILLER PART 3:  Unoptimized Google Business Profile CLAIM IT:  Your business...

As we said last week, when you work on optimizing as many business websites as we do, you begin to see some patterns.  Among these patterns is what companies are doing to diminish the performance of their website in...

When you work on optimizing as many websites as we do, and have over the past decade, you begin to see some patterns.  Among these patterns is what businesses are doing to diminish the performance of their website in...

All the bellyaching and complaining is not going to change a thing. If you want low-cost sales leads, your website must have traffic which means it’s got to be on the front page of Google for some set of...

Popular sites are well-trafficked sites and Google wants to display them on Page One for their customers.  So their engineers have written code to determine in thousands of ways how popular your site is.   One way to determine your...

There are pretty much no secrets anymore, I think that we can all agree on that.  So, where does that put you in managing your business?  One wrong size, one delayed delivery…one unfriendly rep…and it’s all over the internet. ...