Bob Ottaway

Bob Ottaway

President and Founder, Ottaway Digital

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

Sales Leads

NO ONLINE SALES LEADS SHORT-CUTS

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We’re all looking for a shortcut.  We’re all looking for an advantage.  Up till now, there seemed to be some tricks or “hacks” in IT jargon.  Those days are over, thanks to Google’s computer scientists.  They’ve done an amazing...
Digital Marketing

GOOGLE WEBSITE RANKING PALOOZA

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As we discussed two weeks ago, website rankings are in flux. It’s one thing for sites that are breaking the rules, or keyword stuffing or worse, but Google is now devaluing websites that, up till now, have performed very...
Digital Marketing

7 Benefits of White Label SEO

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In today’s competitive digital landscape, businesses constantly seek effective strategies to improve their online presence and boost their visibility. One such strategy that has gained significant popularity is White Label SEO.  White Label SEO has many benefits for agencies,...
Digital Marketing
Google Search on Laptop

WEBSITE LEADS SINKING? HERE’S WHY.

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You are not alone! Google has been busy with updates over the past 5-6 months that have rocked many websites. Why? The “Helpful Content” update.  It didn’t roll out all at one time, it has been in phases over...
Digital Marketing

NEED MORE LEADS? GOOGLE WITH AI

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AI is the buzz, but Google Ads actually uses it.  If your business is dependent on leads, now you can buy Conversions…not just Clicks.  The process of setting up the campaigns is more tedious and time-consuming, but it’s worth...
SEO Facts

50%-65% OF SEARCHES ARE ZERO CLICK

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“Zero-click searches may mean that users’ queries are resolved right on the results page.”  Search Engine Land, George Nguyen, 03/22/21.  As Google adds more and more features to its Search Engine Results Pages (SERP) your website’s listing gets pushed...
Digital Marketing

“NOW HIRING” SIGNS EVERYWHERE

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We’ve been dealing with this for years now, but why does it still persist?  Finding staff, sales associates, stock room, and warehouse employees has been a full-time job.  Here’s the back story, which you may have already guessed, but...
SEO Facts

VIDEOS VIDEOS AND MORE VIDEOS

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Video Marketing is the use of videos to promote or market your business.  This form of marketing is exploding and should be made a part of your marketing mix.  Here’s why: 31% of marketers add Video to improve SEO,...

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