Bob Ottaway

Stop obsessing about the cost of individual sales leads from any given channel.  That’s old-school thinking.  Judging each campaign by counting sales results can lead to missing the big picture.  If you’re not already, it’s time to look at...

Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines:  Create…if you don’t already have one… update and write about your company with great detail on your website’s About Us page. ...

The big news here is that for the first time, Google is able to enforce its Quality Guidelines. While they have been around for a while, they were issued but not able to be truly enforced.  Now, with AI,...

The big news in the economy is home sales and sales have slowed to a more than two decades slow pace.  If your sales are tied to home sales, moving, construction, you have to plan accordingly and pivot.  Here...

When we first started our sales consulting in Detroit back in 1999, working with clients in some ways was a lot easier as there were so many traditional media choices, and if done properly, they all worked.  Now mass...

As we look at the economic landscape in 2023, we know that some of you are busy and making money, some of you are struggling to make payroll, and the majority of you are in the middle… cash-flowing but...

We know that you hear it from lots of people selling you SEO: Shortcuts, schemes, hacks, page design, colors, you name it.  It’s out there.   The fact is, Google is too smart for that now.  They have trained their...