Before jumping into “the how” of Search Engine Marketing, let’s first figure out “the what”. What is Search Engine Marketing (SEM)? This term has been interchangeably used with Search Engine Optimization (SEO) but it is much more than that....
How to Promote Your Business on LinkedIn
LinkedIn is one of the top social media platforms for lead generation according to Hootsuite, so it’s important for marketers to consider LinkedIn as part of their social media marketing strategy. LinkedIn marketing, however, is not the right fit...
Podcasts, Video and Influencer Culture: 12 Vital New Media Marketing Tips
New media is changing the landscape of online marketing. Video holds increasing influence over content marketing and the attention of prospects on the web. If you let new media marketing strategies leave your business behind, it gets more complicated...
Three Vital Explainer Video Marketing Tips
Why Explainer Video Marketing Is The Best New Content Strategy We love numbers. Did you know pages that use explainer video are 53 times more likely to end up on page one of Google? Today’s video blog discusses why...
The Five Most Important 2018 SEO Trends You Need To Know
SEO Trends For 2018 Some businesses are content to build a website and forget about it. That’s not a smart practice, and don’t expect to make money if that is your strategy. The odds are stacked against you. It’s...
5 Reasons to Invest in SEO for Small Businesses
Search Engine Optimization, SEO for short, has been a term thrown around for about 10 years now. As an entrepreneur, you may have heard of SEO and considered whether it’s worth the time and money. You might be wondering...
What’s the Big Deal with Explainer Videos?
In 2018, video is expected to make up over 75% of all internet traffic worldwide. How’s that for a big deal? If a clear majority of content consumed online will be video, wouldn’t you want to get in on...
How to Build Consumer Trust with Explainer Videos
How to Build Consumer Trust with Explainer Videos If you want to show how your company can solve a consumer problem, for example, how your moving company specializes in apartment moves with long stairwells or how your coffee-roasting company...
Is Blogging Still Important?
It’s coming up on the new year, and it’s time to think about resolutions and goals for 2018. Perhaps you’ve been thinking about getting more exercise or always bringing your reusable bags to the grocery store. Maybe you’ve been...
Web Video – The Important Tool for Your Digital Marketing
We’ve got some news. Some of you might not be surprised, but by 2021, virtually all digital media consumed on the internet will be video. According to numbers from Cisco, video will make up 81% percent of all content...