Bob Ottaway

This is an overview of the new ad format being rolled-out across the United States by Google in certain industries and in certain markets.  This is no longer in beta testing, but it is not in more than 30...

What does Digital Marketing have to do with “Sales Funnels?” Digital Marketing is a very broad term. Digital marketing can include paying for online advertisements (Paid Ads), your online visibility (Search Engine Optimization) and your brand’s online perception (Content...

First, the good news: it’s never been easier for advertisers to start an ad campaign online and measure the direct results in real time. The bad news? It’s never been more complicated to be involved in internet marketing. What...

We don’t need to be the ones to tell you this because it is no secret! Online video marketing is growing and is showing no signs of slowing down. It is predicted that by the year 2019, 80% of...

You’ve heard it all before: Outbound Cold Calling v. Inbound Lead Generation. What is working in 2018 and why? Who do you believe? And is cold calling dead in 2018? From gated content to email blasts and SEO, we’ll...

This past Tuesday, July 10, 2018, Google held a keynote in San Jose to announce sweeping changes to their ads platform, analytic suite and indeed their entire programmatic and paid search marketing ecosystem. We’ve got a long list of...

Before jumping into “the how” of Search Engine Marketing, let’s first figure out “the what”. What is Search Engine Marketing (SEM)? This term has been interchangeably used with Search Engine Optimization (SEO) but it is much more than that....

LinkedIn is one of the top social media platforms for lead generation according to Hootsuite, so it’s important for marketers to consider LinkedIn as part of their social media marketing strategy. LinkedIn marketing, however, is not the right fit...