Bob Ottaway

Bob Ottaway

President and Founder, Ottaway Digital

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

SEO Facts
Stock photography

STOCK PHOTOGRAPHY: No Harm. No Help.

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QUESTION: Does stock photography hurt your page rank? No. Since the goal of your SEO strategy should be to get your company’s website to Positions 1-5 on Google for as many keyword searches as possible, it is important to...
Digital Marketing

CONTENT MARKETING IN DETROIT (Updated 2021)

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If your Detroit business chooses to invest in content marketing, you’re choosing to actively take a role in getting to know your audience better, which allows you to potentially convert more leads and increase your brand awareness. You must...
SEO Facts
Google logo and magnifying glass

WEBSITE NOT GETTING LEADS?

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The answers to your website’s sales performance are in the data from Google Analytics (GA). Download and install if it’s not there already–it’s free! Review it at least monthly and check the following important Key Performance Indicators (KPIs): CONTENT....
SEO Facts

ADWORDS CLICK-THRU RATES 2-3%

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Let’s debunk AdWords results in this update. Executive Summary: The goal is sales leads for your business. How do you get them? ADWORDS CLICK-THRU RATES (CTR): There are three AdWords ads at the top of the page. The first...
SEO Facts

SITE DROP? GOOGLE MAY UPDATE

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Google made another “core” update beginning May 4th. Google gave no information about the objectives of this update which is generally the case. What we can tell you based on our SEO research:   E.A.T. STILL MATTERS: We have...
SEO Facts
Position Ranking

REOPEN WITH DIGITAL ADS

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As the quarantines are lifted, you will want to reconnect with your customers. If you have been advertising during the lockdowns, that puts you ahead of the game, but it may not. Now is the time to get the...
SEO Facts
Image by Chetan Kotadiya from Pixabay

ON SALE: GOOGLE & FACEBOOK ADS

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Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs.   What does this mean for your company’s sales? In brief:   GUTS: It takes guts to advertise...
Digital Marketing
by Yelp Inc. from Flickr Commons

YELP YELPS. GOOGLE SUSPENDS.

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Yelp announces layoffs and furloughs last week as their advertising sales tank. 2,100 employees are effected. This a result of coronavirus and their main advertiser category, restaurants, cancelling their ads. In addition, Google has announced the suspension of all...

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