The “battle cry” far and wide has been about consumers of the internet’s privacy. CEO after CEO has been paraded through Washington to be cross-examined about what information their company is collecting on “unknowing” users. As consumers we appreciate...
Site Problem? Google Core Update
Google began a new core update on December 3rd. These updates take about two weeks to roll out. All SEO research companies agree it was a big update. Bigger than May 2020. If your site lost page rank, here...
Sales Leads Begin with “Thumb-Stopping”
Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.” Thumb-stopping: Online content that captures someone’s attention enough to stop them from scrolling. Source: New York Times, page B1, 12/01/20. Ways to...
Site Speed
If you have been reading our Sales Leads newsletter the past few weeks you know that the new metrics based on Web Core Vitals kick in sometime in 2021. That’s only seven weeks away. Are you ready? Let’s hit...
Page Experience
How “Page Experience Signals” will now affect your site’s Google PageRank in 2021. The following is from Google: The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these...
Google Ranking Factor: Cumulative Layout Shift
The third Google Web Core Vital and the final in this series of new Key Performance Indicators that Google will be measuring in partially determining your site’s PageRank. WHAT: Three new “web core vitals.” This third one is called...
On-Page SEO
On-Page SEO What is on-page SEO? – On-page SEO is the process of optimizing web pages to help them rank higher on search engines like Google and Bing. The end goal? To help increase the flow of organic traffic...
Google Ranking Factor: Part Two
In a rare pre-announcement Google has stated that site design will make a difference in getting to Page One: WHAT: #2 in Google’s three “web core vitals”: First Input Delay (FID). This measures responsiveness and quantifies the experience users feel...
IMPORTANT NEW GOOGLE RANKING FACTOR: DESIGN
In a rare pre-announcement Google has stated that site design will make a difference in getting to Page One. WHAT: Three new “web vitals.” First one is: Largest Content Paint (LCP). This is measuring how long it takes the...
WHY DID TIGER WOODS STUDY SEO?
ANSWER: To get his ranking up! How about you? How about your site? As we head into the busy fall selling season, not to mention holiday sales beginning in August online, how are you going to get sales...