Bob Ottaway

Bob Ottaway

President and Founder, Ottaway Digital

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

Sales Leads

Sales Leads Begin with “Thumb-Stopping”

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Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.” Thumb-stopping:  Online content that captures someone’s attention enough to stop them from scrolling.  Source: New York Times, page B1, 12/01/20. Ways to...
Sales Leads

Site Speed

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If you have been reading our Sales Leads newsletter the past few weeks you know that the new metrics based on Web Core Vitals kick in sometime in 2021. That’s only seven weeks away. Are you ready? Let’s hit...
Digital Marketing
What is Page Experience?

Page Experience

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How “Page Experience Signals” will now affect your site’s Google PageRank in 2021. The following is from Google: The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these...
Digital Marketing
On-Page SEO

On-Page SEO

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On-Page SEO What is on-page SEO? – On-page SEO is the process of optimizing web pages to help them rank higher on search engines like Google and Bing. The end goal? To help increase the flow of organic traffic...
SEO Facts

Google Ranking Factor: Part Two

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In a rare pre-announcement Google has stated that site design will make a difference in getting to Page One: WHAT: #2 in Google’s three “web core vitals”: First Input Delay (FID). This measures responsiveness and quantifies the experience users feel...
SEO Facts

WHY DID TIGER WOODS STUDY SEO?

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ANSWER: To get his ranking up!   How about you? How about your site? As we head into the busy fall selling season, not to mention holiday sales beginning in August online, how are you going to get sales...
SEO Facts
Stock photography

STOCK PHOTOGRAPHY: No Harm. No Help.

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QUESTION: Does stock photography hurt your page rank? No. Since the goal of your SEO strategy should be to get your company’s website to Positions 1-5 on Google for as many keyword searches as possible, it is important to...
Digital Marketing

CONTENT MARKETING IN DETROIT (Updated 2021)

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If your Detroit business chooses to invest in content marketing, you’re choosing to actively take a role in getting to know your audience better, which allows you to potentially convert more leads and increase your brand awareness. You must...

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