Bob Ottaway

ChatGPT Cites Yelp Reviews For years Google Reviews have been vital for businesses looking to separate themselves from local competition, and while the importance of those reviews still remains, you need to be aware that AI chatbot ChatGPT actually...

GOOGLE REVIEWS DISAPPEARING? It’s important to remember that Google is a division of Alphabet, Inc., a publicly-traded corporation. Their goal is to provide services and turn a profit. To do so, they spend countless hours trying to thwart spam...

VALUE. VALUE. VALUE. Notice I didn’t say “cheap.” But you could substitute “cheap,” since people in 2026 will want the lowest price for the highest value. What’s changed? Hasn’t that always been true? Read on: MONEY IS TIGHT: Not...

YOU OWE IT TO YOURSELF As owners, we do all sorts of contortions when it comes to allocating money for advertising and marketing. We know we should do it, but we hate to spend the money. And then there’s...

GOOGLE’S STILL THE BIG DOG As an entrepreneur, keeping your business alive and well depends on a pipeline full of new business. Over the past few years, you have probably been pretty happy, but now you’re probably concerned, as...

WHAT’S NEW IN GETTING WEBSITE LEADS IN 2026 As the new year dawns, owners like you are concerned about your sales lead generation model and whether it will still work effectively as we proceed into ‘26. SEO scholars share...

GETTING MORE BUSINESS IN 2026 It’s been a heck of a year for all of us. So much change. A mystifying economy. Good sales months. Poor sales months. Is anybody jumping for joy? Is 2026 going to be any...