Bob Ottaway

YOUR WEBSITE SCORECARD: PART 1 Our years of experience in optimizing websites to rank better in Google have provided us with valuable insights. In the next few weeks, we are going to review the results of these years of...

THEY’RE NOT JUST BUYING FROM ANY BUSINESS. THEY ARE BUYING FROM YOU. Why aren’t you getting leads from your website? Why is your traffic so low? Why do visitors pass your site by? We get asked those questions almost...

POST FAKE GOOGLE REVIEWS. GET SANCTIONED. It’s all part of a new offer from Google to the UK Competition And Markets Authority. We have seen some delisting of Google Business Profiles (GBP) already occurring in the US, but we...

BUSINESS CONSOLIDATION IS HERE Consolidation: is it right for you? We’re seeing it more and more, and here’s what our recent experience has been with it. We’re hoping it will give you some important insight into whether it’s a...

How Buying Paid Leads Hurts You Our phones are ringing off the hook. “Do you sell leads?” Yes, it’s that time of year when business slows down, and you need “instant sales.” The problem is that there are few...

“TOP 5 MUST-HAVES” FOR 2025   As we approach the new year, our mantra will be to SIMPLIFY AND FOCUS. Your prospects are overworked, overwhelmed and overcommitted just like you. Let’s speak to them with that in mind and...

NEED LEADS TODAY? GOOGLE ADWORDS   It’s December, and you’re on the hunt for sales leads. We know that from all the phone calls we receive. We’re getting questions about other search engines like TikTok, Perplexity, Anthropic, ChatGPT Search...

ARE YOU A FARMER OR A HUNTER? As much as we’d like to see the cost of money ratchet down every time the Fed reduces its prime rate, it is not happening. The economy by government reports remains strong....

INTEREST RATES STATIC— WHAT TO DO   Wall Street bankers believed the lowering of the prime rate would substantially reduce borrowing costs. It hasn’t because the US economy remains strong and most financing packages are resold at the prevailing...