OFFERING PRICING OPTIONS Most of you are already doing this, although perhaps not to the extent that’s necessary. Nobody likes giving discounts, but if you’re resourceful, we’re sure you can pull it off. Why? Let’s sort it out: COVID...
YOUR WEBSITE SCORECARD: PART 4
YOUR WEBSITE SCORECARD: PART 4 We are now on the fourth installment in our series of our “Best Practices Scorecard”. It’s our quick update for clients about where their site meets our highest standards. In Week One, we wrote...
YOUR WEBSITE SCORECARD: PART 3
YOUR WEBSITE SCORECARD: PART 3 This is the third in our weekly series of providing our years of insight into what works best to get your website ranked higher on Google. It begins with studying Google’s Quality Rater’s Guidelines…all...
YOUR WEBSITE SCORECARD: PART 2
YOUR WEBSITE SCORECARD: PART 2 Our years of experience in optimizing websites to rank better on search engines has provided us with valuable insights. In our last newsletter on March 4th, we talked about our Best Practices Scorecard that...
YOUR WEBSITE SCORECARD: PART 1
YOUR WEBSITE SCORECARD: PART 1 Our years of experience in optimizing websites to rank better in Google have provided us with valuable insights. In the next few weeks, we are going to review the results of these years of...
THEY’RE NOT JUST BUYING FROM ANY BUSINESS. THEY ARE BUYING FROM YOU.
THEY’RE NOT JUST BUYING FROM ANY BUSINESS. THEY ARE BUYING FROM YOU. Why aren’t you getting leads from your website? Why is your traffic so low? Why do visitors pass your site by? We get asked those questions almost...
POST FAKE GOOGLE REVIEWS. GET SANCTIONED.
POST FAKE GOOGLE REVIEWS. GET SANCTIONED. It’s all part of a new offer from Google to the UK Competition And Markets Authority. We have seen some delisting of Google Business Profiles (GBP) already occurring in the US, but we...
BUSINESS CONSOLIDATION IS HERE
BUSINESS CONSOLIDATION IS HERE Consolidation: is it right for you? We’re seeing it more and more, and here’s what our recent experience has been with it. We’re hoping it will give you some important insight into whether it’s a...
HOW BUYING PAID LEADS HURTS YOU
How Buying Paid Leads Hurts You Our phones are ringing off the hook. “Do you sell leads?” Yes, it’s that time of year when business slows down, and you need “instant sales.” The problem is that there are few...
“UGLY” WEBSITES SELL
“UGLY” WEBSITES SELL You’re probably thinking, I’ve had too much New Year’s Eve cheer before I’m writing this newsletter. However, that’s not the case. And, it’s not April Fools. I’m serious. We’re serious. Here’s why: LOST BUSINESS: We lost...