Bob Ottaway

BUSINESS CONSOLIDATION IS HERE Consolidation: is it right for you? We’re seeing it more and more, and here’s what our recent experience has been with it. We’re hoping it will give you some important insight into whether it’s a...

How Buying Paid Leads Hurts You Our phones are ringing off the hook. “Do you sell leads?” Yes, it’s that time of year when business slows down, and you need “instant sales.” The problem is that there are few...

“TOP 5 MUST-HAVES” FOR 2025   As we approach the new year, our mantra will be to SIMPLIFY AND FOCUS. Your prospects are overworked, overwhelmed and overcommitted just like you. Let’s speak to them with that in mind and...

NEED LEADS TODAY? GOOGLE ADWORDS   It’s December, and you’re on the hunt for sales leads. We know that from all the phone calls we receive. We’re getting questions about other search engines like TikTok, Perplexity, Anthropic, ChatGPT Search...

ARE YOU A FARMER OR A HUNTER? As much as we’d like to see the cost of money ratchet down every time the Fed reduces its prime rate, it is not happening. The economy by government reports remains strong....

INTEREST RATES STATIC— WHAT TO DO   Wall Street bankers believed the lowering of the prime rate would substantially reduce borrowing costs. It hasn’t because the US economy remains strong and most financing packages are resold at the prevailing...

GOOGLE LEAKS PROVIDE GUIDANCE   You may be asking yourself, “Why all of the concentration on Google?” It’s a fair question, and here’s why: YOUR SALES VOLUME: Businesses like yours hire us to make them money, plain and simple....

TRUST. TRUST. TRUST What if we told you that you need a person in charge of trust and safety at your business? You’d probably laugh. But Google Search has one in Laurie Richardson, and it’s an important position, and...

TUG OF WAR Our primary, overarching job is to get you more sales leads. That’s what a sales lead generation company like Ottaway Digital is hired to do. Then why is it so hard? GOOGLE HAS 95% OF ALL...