Bob Ottaway

NOBODY KNOWS, NOT EVEN GOOGLE AGI. Agents. AI overviews. You’ve probably heard it all. But what does it mean for you and your business? Here’s our initial perspective in a quick overview: NOBODY KNOWS: That’s our summation after reading,...

WHY MORTGAGE RATES AREN’T FALLING If your business is dependent on or influenced by home sales, we’d like to share some data with you. This will help you run your business more efficiently and plan for the future. Here’s...

SALES LEAD GEN UPDATE 2025 As you might have read or heard, the judge’s ruling last week in the Google Antitrust case shows that he knows Search has changed forever. Many think that Judge Metha let Google off easy,...

HOUSING FREEZE THAWING. IS HOME SERVICES NEXT? It looks like the housing market freeze is starting to thaw. If anything about a new home is important to your business, let’s take a look and see how you can benefit....

PRICING FOR TODAY’S CONSUMER We know you don’t always like to hear what we have to say, and some of our clients don’t either. However, they pivot because we’re right. We do our homework so you get the sales....

NEED MORE SALES LEADS TODAY? It’s the middle of the summer selling season. How are you pacing? If you need more sales immediately, we’ve got the answer: Google Ads. Here’s why: FIRST PAGE SEARCH RESULTS: Your ad is guaranteed...

SEARCH RANKINGS EVOLVE As we stated in our last newsletter, Google is making changes in how its users get their search results. Going away are the 10 blue website links, and in their place is what Google has trademarked...

GOOGLE SEARCH RESULTS CHANGING Google has seen the writing on the wall and has been forced to change its search results layout. With the advent of ChatGPT, Perplexity and Claude, they realize the “10 blue lines” of the last...

GOOGLE SEARCH UNDER ATTACK. WHAT IT MEANS TO YOU. It’s happening. New AI tools, such as ChatGPT, are being used for more searches, and Google is fighting back. Will this affect your website’s traffic and clicks? Here’s the latest:...