Bob Ottaway

YOU OWE IT TO YOURSELF As owners, we do all sorts of contortions when it comes to allocating money for advertising and marketing. We know we should do it, but we hate to spend the money. And then there’s...

GOOGLE’S STILL THE BIG DOG As an entrepreneur, keeping your business alive and well depends on a pipeline full of new business. Over the past few years, you have probably been pretty happy, but now you’re probably concerned, as...

WHAT’S NEW IN GETTING WEBSITE LEADS IN 2026 As the new year dawns, owners like you are concerned about your sales lead generation model and whether it will still work effectively as we proceed into ‘26. SEO scholars share...

GETTING MORE BUSINESS IN 2026 It’s been a heck of a year for all of us. So much change. A mystifying economy. Good sales months. Poor sales months. Is anybody jumping for joy? Is 2026 going to be any...

GOOGLE’S NOT TALKING If your website took a major hit in its ranking in late October…the 24th through the 27th, to be exact…you’re not alone. Google isn’t saying anything about a core update or algorithm change, so we’re having...

IS GOOGLE SEARCH YESTERDAY’S BREAKFAST? This seems to be the question of the day…maybe the year…maybe the decade. I’m sure it’s on your mind too. Let’s explore the facts and what’s going on: “AI” IS THE LATEST FASHION: Or...

THE WORLD OF GETTING SALES LEADS ON CHATGPT   Remember the “good ole days” of optimizing websites to rank on Google with its 93% share of search traffic, with tactics like keyword stuffing…and it actually worked! Well, those days...

HITCHHIKE ON YOUR COMPETITORS’ TRAFFIC The pundits can say all they want about Google’s demise in Search, but they sure can’t knock what they’ve accomplished with the new, AI-boosted Google Ads. Here’s why: NO LONGER FOR BEGINNERS ONLY: The...

NOBODY KNOWS, NOT EVEN GOOGLE AGI. Agents. AI overviews. You’ve probably heard it all. But what does it mean for you and your business? Here’s our initial perspective in a quick overview: NOBODY KNOWS: That’s our summation after reading,...