GOOGLE’S NOT TALKING If your website took a major hit in its ranking in late October…the 24th through the 27th, to be exact…you’re not alone. Google isn’t saying anything about a core update or algorithm change, so we’re having...

IS GOOGLE SEARCH YESTERDAY’S BREAKFAST? This seems to be the question of the day…maybe the year…maybe the decade. I’m sure it’s on your mind too. Let’s explore the facts and what’s going on: “AI” IS THE LATEST FASHION: Or...

THE WORLD OF GETTING SALES LEADS ON CHATGPT   Remember the “good ole days” of optimizing websites to rank on Google with its 93% share of search traffic, with tactics like keyword stuffing…and it actually worked! Well, those days...

HITCHHIKE ON YOUR COMPETITORS’ TRAFFIC The pundits can say all they want about Google’s demise in Search, but they sure can’t knock what they’ve accomplished with the new, AI-boosted Google Ads. Here’s why: NO LONGER FOR BEGINNERS ONLY: The...

NOBODY KNOWS, NOT EVEN GOOGLE AGI. Agents. AI overviews. You’ve probably heard it all. But what does it mean for you and your business? Here’s our initial perspective in a quick overview: NOBODY KNOWS: That’s our summation after reading,...

WHY MORTGAGE RATES AREN’T FALLING If your business is dependent on or influenced by home sales, we’d like to share some data with you. This will help you run your business more efficiently and plan for the future. Here’s...

SALES LEAD GEN UPDATE 2025 As you might have read or heard, the judge’s ruling last week in the Google Antitrust case shows that he knows Search has changed forever. Many think that Judge Metha let Google off easy,...

HOUSING FREEZE THAWING. IS HOME SERVICES NEXT? It looks like the housing market freeze is starting to thaw. If anything about a new home is important to your business, let’s take a look and see how you can benefit....