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PRICING FOR TODAY’S CONSUMER

Posted on August 6, 2025 by Bob Ottaway

PRICING FOR TODAY’S CONSUMER We know you don’t always like to hear what we have to say, and some of our clients don’t either. However, they pivot because we’re right. We do our homework so you get the sales....

SEO Facts

NEED MORE SALES LEADS TODAY?

Posted on July 22, 2025 by Bob Ottaway

NEED MORE SALES LEADS TODAY? It’s the middle of the summer selling season. How are you pacing? If you need more sales immediately, we’ve got the answer: Google Ads. Here’s why: FIRST PAGE SEARCH RESULTS: Your ad is guaranteed...

SEO Facts

SEARCH RANKINGS EVOLVE

Posted on July 8, 2025 by Bob Ottaway

SEARCH RANKINGS EVOLVE As we stated in our last newsletter, Google is making changes in how its users get their search results. Going away are the 10 blue website links, and in their place is what Google has trademarked...

SEO Facts

GOOGLE SEARCH RESULTS CHANGING

Posted on June 16, 2025 by Bob Ottaway

GOOGLE SEARCH RESULTS CHANGING Google has seen the writing on the wall and has been forced to change its search results layout. With the advent of ChatGPT, Perplexity and Claude, they realize the “10 blue lines” of the last...

SEO Facts

GOOGLE SEARCH UNDER ATTACK. WHAT IT MEANS TO YOU.

Posted on May 27, 2025 by Bob Ottaway

GOOGLE SEARCH UNDER ATTACK. WHAT IT MEANS TO YOU. It’s happening. New AI tools, such as ChatGPT, are being used for more searches, and Google is fighting back. Will this affect your website’s traffic and clicks? Here’s the latest:...

SEO Facts

CAN YOU ADMIT YOU’RE WRONG?

Posted on May 13, 2025 by Bob Ottaway

CAN YOU ADMIT YOU’RE WRONG? We talk to dozens of business owners every month, looking to get more sales leads. A big stumbling block here is being able to listen to the experts, view the data, and then be...

Inbound Marketing

What is Inbound Marketing?

Posted on April 24, 2025 by Bob Ottaway

In today’s ever-evolving landscape, the customers are in control of what sells rather than the business. Customers research, compare, and make decisions long before they ever talk to a salesperson. While traditional marketing methods, such as cold calling, are...

SEO Facts

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Coworkers in a meeting looking at a graph on a laptop

OFFERING PRICING OPTIONS

Posted on April 22, 2025 by Bob Ottaway

OFFERING PRICING OPTIONS Most of you are already doing this, although perhaps not to the extent that’s necessary. Nobody likes giving discounts, but if you’re resourceful, we’re sure you can pull it off. Why? Let’s sort it out: COVID...

SEO Facts

YOUR WEBSITE SCORECARD: PART 4

Posted on March 31, 2025 by Bob Ottaway

YOUR WEBSITE SCORECARD: PART 4 We are now on the fourth installment in our series of our “Best Practices Scorecard”. It’s our quick update for clients about where their site meets our highest standards. In Week One, we wrote...

SEO Facts

YOUR WEBSITE SCORECARD: PART 3

Posted on March 24, 2025 by Bob Ottaway

YOUR WEBSITE SCORECARD: PART 3 This is the third in our weekly series of providing our years of insight into what works best to get your website ranked higher on Google. It begins with studying Google’s Quality Rater’s Guidelines…all...

PRICING FOR TODAY’S CONSUMER

NEED MORE SALES LEADS TODAY?

SEARCH RANKINGS EVOLVE

GOOGLE SEARCH RESULTS CHANGING

GOOGLE SEARCH UNDER ATTACK. WHAT IT MEANS TO YOU.

CAN YOU ADMIT YOU’RE WRONG?

What is Inbound Marketing?

OFFERING PRICING OPTIONS

YOUR WEBSITE SCORECARD: PART 4

YOUR WEBSITE SCORECARD: PART 3

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