Search Engine Optimization (SEO) is the science of increasing your website’s page rank on the ”natural“ or “organic” side of designated search engines like Google, Yahoo! and MSN. There are no guarantees in SEO for high page rank, but there are a number of proven techniques that will enhance your search results. Search Engine Optimization requires a long term, focused approach and regular maintenance in order to improve page rankings on the various search engines. Optimization of your website is one of the crucial elements as you look at a successful business in the years to come. Whereas Search Engine Marketing (SEM) or (Pay Per Click, PPC) is a more immediate approach that strives for quick Return on Investment (ROI).

What is a spider, crawler, or search bot?

A spider, also known as a crawler, bot or ant, is a program that methodically browses the World Wide Web in order to create a copy of all visited pages for processing by a search engine. This data is later used by the search engine to generate faster listings. The crawler generally starts with a list of URLs to visit, then identifies links in these pages and adds them to the list, essentially “crawling” down through the site and throughout the world wide web.

SEO Areas of focus at Ottaway Digital:

• Keyword Usage & Selection
• Site Design & Architecture
• Site Content
• Text/Copy Writing
• Link Popularity
• Monthly Analysis