Display banners are an awareness tool that in some respects parallel Traditional Media. A wide variety of banner sizes can be delivered to thousands of different websites, sometimes with just a single buy. The CPMs are generally very attractive. Your target demo, geographical needs and budget are the major considerations here.

This form of Internet Advertising is different because it is pro-active. You are “pushing” information to the prospect rather than waiting for the prospect to find you as is the case with Search Engine Optimization>SEO & SEM

Display banners offer the option of animation too, so there is an ample opportunity to attract attention to your site. Many clients are substituting banners for newspaper and direct mail.