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Recent News & Press Releases


What’s The Offer?
July 17, 2008 – 11:31 am

One of the basic elements of a marketing campaign is An Offer. The Offer alone, however, may not be enough to get a satisfactory response, especially right away. Since all advertisers want instant gratification, we need to stimulate the prospect to respond NOW…not later. And, we need to give her a reason to do so.

We have a list and ran across a list by copywriter, Dean Rieck…

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What’s The Offer?

One of the basic elements of a marketing campaign is An Offer. The Offer alone, however, may not be enough to get a satisfactory response, especially right away. Since all advertisers want instant gratification, we need to stimulate the prospect to respond NOW…not later. And, we need to give her a reason to do so.

We have a list and ran across a list by copywriter, Dean Rieck…

Read More

Improv Everywhere: Human Mirrors

Hilariously funny and now nationally famous Improv Everywhere go and prank New Yorkers as they put 10 pairs of identically dressed twins on busy New York Train Station. The subwaygoers are all baffled to see that all 10 twins are moving and sleeping and talking all at the same time.

Human Mirror

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Top 10 Signs You’re Addicted To Twitter

10. Your phone vibrates too often Twitter updates that your in person friends have call you the vibe or vibrator.
9. Your @ symbol on your keyboard is sore from over use
8. Your own dog has it’s own twitter account.
7. You follow so many different people on twitter that your friends list becomes a mosaic.
6. You only respond to people (in person) when they speak with the @ symbol then…

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Top Digg Alternatives to Submit for SEO

The Digg Effect has been very helpful strategy for search engine marketers to deliver website projects with traffic and an excellent resource for link building. Getting your content on the top of a digg front page is never an easy feat to overcome.

Don’t get your hopes up. You can always submit your content to other digg-like websites. Some of which are very helpful if you’re a search engine optimizer…

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What Google Doesn’t Want You To Know About Quality Score.

First, we should look at the definition that Google gives the term, “Quality Score”. Google Says that a quality score is, the dynamic variable assigned to each keyword that influences ad positions AND partly determines your keywords minimum bids. So, I suppose that pretty much sums things up huh? Not exactly. When looking at quality scores it is important to know it is related to…

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Welcome to Ottaway Digital

Ottaway Digital is one of the largest and fastest growing integrated media and marketing firms in Michigan. Our custom designed online marketing offerings are a measured and proven source for all of your online targeted initiatives, including Michigan Search Engine Optimaztion and Michigan Search Engine Marketing.

Ottaway Digital delivers targeted traffic for our clients to increase conversion and drive revenues and profits. We deliver interested prospects in volume and quantifiable and measurable ROIs. Our lead generation costs are dramatically lower than other media.

The Ottaway Digital team is a blend of new media, traditional media and web developers who are reinventing the media plans of our advertising clients.

As you review our site, you will see that Ottaway Communications has a rich background in solving clients' sales and lead generation challenges through a strategic approach to both Search Engine Marketing and Search Engine Optimization. Michigan is our base, but we serve clients with wide sweeping offices throughout the United States. In addition, our team can enhance your top Search Engine results with Web Design, Content Management Systems, Web Shopping Carts, and Social Media pages on MySpace.com and Facebook.com. Forward thinking helps keep our clients ahead of their competition. Welcome to our site and let us know if we may help.